AND A YOKOHAMA CLOTHING STORE BY MOMENT INC

Yokohama

Made by:
MOMENT Inc

superhighfashion

And A has a wide selection of men’s and ladies clothes, accessories, shoes, bags, and household goods.
Therefore the shop design should be open to welcome various targets. The shop is divided into two areas, light space at front and dark space at a back.

White colored light area gives customers a casual and open image, so that they would be easy to come into the shop.
At a glance, another area does not stand, but it draws their attention toward a back of the shop once They enter the shop, as “oh, there are more goods here than I expect.”

The front white area also exists as a public area.
It means that the pure white as a basic color has an illusion that as if it is the extension of the public passage.
We are interested in the power of white color as no individuality. We additionally did not construct any interruptions around the facade and keep the entrance width as much as possible to make customers not feel hesitation to enter the shop.
The easy step-in is the most important to design this shop because we should prepare many chances that customers touch the commodities anyhow to give success in sales.

After their steps, the red line running up to down, and left to right leads customers inside the shop deeper.
This red, And A’s main brand color, stands a lot in the white area.
Once customers notice this line, they realize the they are already in And A, not in a public area.

photographs from MOMENT Inc.

And A, Yokohama Clothing Store, Shop Design, Moment Inc, Yokohama Retail Design, Modern Store Interior

CAMPER TOGETHER NEW YORK BY NENDO

Over a thousand ghostly white shoes protrude from the walls of this New York store for shoe brand Camper, designed by Japanese studio Nendo (+ slideshow).Nendo arranged the shoes in a regimented pattern across every wall, intended to look like they are "walking on air". Each identical shoe is a replica of the Camper Pelota, the brand's most iconic footwear collection, and is made from white resin.

"When designing such a big space you have to face the challenge of how to use the upper half of the walls to display the shoes in areas with such high ceilings," says Nendo. "Our new approach involves making models of the Pelotas shoes and decorating the walls with them to fill the space and create the feel of an orderly stockroom."

There are a handful of openings at the base of the walls for displaying the current collections, which can easily be spotted due to their stand-out colours. More shoes are displayed on white platforms in the centre of the store, while recessed openings house the brand's sock and bag collections.

Nendo developed a similar concept for a store in Osaka, where shoes appear to walk around the store on their own. The designers also previously completed a stand covered in books for a Camper exhibition in Barcelona