London
Made by:
Caulder Moore
Luxury British footwear retailer, GINA has opened a new boutique
on Mount Street in Mayfair, London as part of its programme of
international expansion. Designed in collaboration with Caulder Moore,
the 84 sq m interior features beautiful contemporary furnishings set in
soft grey panelled rooms with fine period detailing.
Located in a Grade II listed building, the interior is the first phase
in a new retail development for GINA, which was established 60 years in
London by master shoemaker Mehmet Kurdash.
The striking black exterior of the store with its large period
windows gives way to an interior palette of delicate greys; from dove to
stone and granite, to metallic pewter painted wood. The overall feeling
is one of refreshing modernity with the intimacy of a private
residence, referencing the refined simplicity of classical Georgian
interiors.
From the gentle grey plastered walls, subtle plasterwork inlays create
characteristic period 'frame detailing', which is the resonating motif
for display units, freestanding mirrors and recessed shelves.
A grey calfskin chaise-longue takes centre stage on the two-tone pewter
shimmer flecked plush carpet. This symphony of grey is completed by the
suspended two metre-wide Swarovski hoop drop chandelier.
Towards the back of the store, through the glittering 'fashion corridor'
is a VIP area couture lounge, where customers can try on their bespoke
shoe orders.
Gina, Caulder Moore, Couture Lounge, Luxury British Footwear, Mount
Street, Grey Panelled, Gina Shoes, Shoemaker Mehmet Kurdash, Swarovski
Chandelier.
