HERMèS ZURICH BY FABIEN GERLIER

Zurich

Made by:
Fabien Gerlier

frameweb

Young Talent Revamps Window Designs

With a focus on retail design featuring prominently in Frame #98 – out next week – we took a look at a recent graduate transforming Hermès window displays in the heart of picturesque Zurich and soon Geneva.
The French fashion house collaborated with Students from ECAL’s Master of Advanced Studies in Design for Luxury and Craftsmanship programme to generate new store identities. Fabien Gerlier’s shadow-inspired contribution was selected.

Custom displays – composed of marble and metal – adorn five windows. Strategically placed projectors cast sporting scenes on featured garments as to suggest endless possibilities.

Shadows depict climbers scaling a mountain while dancers move across accessories. A third whimsical scene reveals sailors and boats. All three scenarios are composed using plates and spoons. With Gerlier recently out of school and creating new displays for Hermès, we are intrigued to see what he will come up with next.

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NEW CHANEL STORE IN HAMABURG BY PETER MARINO

Hamburg

Made by:
Peter Marino

superfuture

Hamburg is the cradle of Chanel's creative director Karl Lagerfeld. the boutique of the french fashion house recently relocated to more expansive and certainly fancier downtown premises.
The boutique occupies 327 sqm. on the ground floor of Bürgermeisterhaus, an imposing, early 20th-century building which was originally home to one of the city's many trading companies.

The store interior is designed by New York-based architect Peter Marino, and is modeled after Coco Chanel's swanky apartment in the french capital. Featuring a sumptuous and sophisticated palette in soft tones, paneled walls are paired with shiny marble floors. displays and cabinets have been made from dark wood and glass, while the brand's signature tweed fabric has been used to clad sofas and create carpets.
The new chanel store carries select pieces of the ready-to-wear collection, in addition to bags, shoes, jewellery + watches and sunglasses. The store opening party pulled no less than 300 guests and was pretty much a who's who of hamburg's upper crust and high-profile individuals. location: neuer wall 73-75 [hamburg mitte].

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