PAUL SMITH STORE OPENING IN BANGKOK BY AMANDA LEVETE

Bangkok

Made by:
Amanda Levete

superfuture

The opening of central embassy, Bangkok's newest and glitziest of all malls, has given the city a major retail boost. It's not only the striking design of the complex by london-based Amanda Levete architects that makes shopping here an adventure, but also the cluster of high-end brands which is unique to Thailand. Some of its tenants are entirely new to the thai market while others have merely expanded their local footprint.

In the latter category falls Paul Smith, which has opened a spacious second store on the mall's ground floor. A façade stuccoed in blue frames an expansive row of windows that allow generous peeks into the store. The interior design follows the aesthetic guidelines of all Paul Smith stores, featuring a range sophisticated customized settings that eclectically combine modern design elements with carefully sourced antique furnishings and art works, some by designer Paul Smith himself.

It's the impeccable detailing and unique pieces that give each of the brand's stores an identity of its own. The new store carries both men's and women's collections, including suiting for men, shoes, small leather goods, accessories and bags.

location: central embassy, 1031 thanon ploenchit, ground floor [ploenchit].

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NICHE NATION EYEWEAR STORE OPENING IN BANGKOK

Bangkok

Made by:
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superfuture

Since opening its first store in Bangkok's Thonglor neighbourhood in 2005, Niche Nation has supplied the thai capital's growing demographic of discerning trendoids with fashionable eyewear. and now founder Jonas Koblin has stepped up his presence by opening up shop at Central Embassy, bangkok's prestigious new supermall and nucleus of top brands.

The interior design is a luxed up extrapolation of the original Niche Nation store without ditching its inviting atmosphere. Behind an expansive glass façade sleek floor-to-ceiling metal grids not only add a sophisticated visual layer but also incorporate a number of light wooden display boxes. These correspond beautifully with furnishings and fixtures of the same material.

A special section has been exclusively reserved for an in-store Mykita corner, featuring the brand's signature display wall and vintage trolley. niche nation's new store carries a coveted range of other eyewear brands, including Oliver Peoples, Thom Browne, Moscot, Cutler & Gross and Persol. In search of cool presciption glasses? lucky you.

Niche Nation has exclusively partnered with Zeiss and provides an eye test room with state-of-the-art equipment. This allows the store's certified optometrists to offer customers a unique Zeiss experience for creating individual vision profiles and lenses. location: central embassy, 1031 thanon ploenchit, shop L2-04 [ploenchit].

Niche Nation, Store Opening, Bangkok, Fashionable Eyewear, Jonas Koblin, Central Embassy Mall Bangkok, Moscot, Mykita, Cutler & Gross, Persol

AESOP STORE OPENING IN OSAKA

Osaka

Made by:
Shinichiro Ogata

superfuture

After opening two stores in Kyoto, Aesop shifts its focus towards Osaka, the biggest city in the Kansai region. The australian cosmetics brand has opened a signature store in the downtown area of Shinsaibashi. It's a renewed collab with architect Shinichiro Ogata of tokyo-based practice simplicity who has created an interior that takes cues from the neighbourhood's history.

The retail setting is infused with industrial elements, referencing the era when time when an important timber yard was situated in the area and its streets were lined with many storehouses.

The lofty ceilings are clad with latticed weathered-timber shelves and accented with elements of blackened steel. Chosen for its local historical significance, this material references the iron bridge that once connected the north and south districts within Osaka's chuo ward. The new store carries the brand's full range of body, skin and hair care products. A second aesop store in the city is due to open late next month. location: 1-6-14 nishi shinsaibashi

Aesop, Store Opening, Osaka Aesop, Australian Cosmetics Brand, Shinsaibashi, Shinichiro Ogata, Retail Setting, Industrial Elements, Hair Care Products, Produse Cosmetice Aesop

TOM GREYHOUND STORE OPENING IN PARIS

Paris

Made by:
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superfuture

For quite some time the far east has proved to be the new frontier for european and american luxury brands, but specific markets have reached such maturity that homegrown brands and companies are looking abroad for expansion and are starting to reciprocate with sophisticated initiatives in far flung territories.

And such a venture has just been launched in the heart of Paris. called Tom Greyhound it's a new retail concept by handsome, a leading korean retailer which already operates a series of eponymous shops and monobrand flagship stores in the homeland. The store occupies the ground floor of a building that was previously home to a renowned modern art gallery. french practice architecture & associés has redesigned the premises and the existing chain of both big and more intimate rooms now decidedly look the part of an inviting shopping haven.

The interior of the Tom Greyhound store has become much more layered, featuring bold rectangular light fixtures, a new tiled floor and a series of displays, wooden clothes racks and floor-to-ceiling partitions.

Aiming to serve both male and female shoppers, it has put together a quirky blend of offerings with a typically asian sensibility, but decidely intended for an international clientele that's equally discerning when it comes to style and fashion. the offerings consist of established brand and emerging labels from around the planet, and possibly also from korea at a later stage.
Tom Greyhound's current brand list features fashion-forward labels such as Maison Martin Margiela, Avelon, J.W.Anderson, R13 and Opening Ceremony.

location: 19 rue de saintonge [marais].

Tom Greyhound, Store Opening, Paris, New Retail Concept, Rectangular Light Fixtures, Wooden Clothes Racks, Maison Martin Margiela, Avelon, J.w.anderson, R13, Opening Ceremony