Mono brand stores have the advantage of being presonalizate depending on image and product presentation. In this case Parmigiani store has managed to look as elegant and refined as its products. A boutique that gives the impression of " your personal watch store in your own living room " with the use of sofas, coffee table, carpet and wood wall coverings toghether with a warm light reading lamp .
The idea of a cash desk / work desk in the middle of the store , where customers can probably assist in various assembly processes or adjustments to watches, reinforces the idea that you deal with professionals.
Discreete displays cases around the shop highligting the luxury wrist watches.
photos from: http://www.nicholas-adams.co.uk/
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Magazinele de tip monobrand au avantajul de a fi presonalizate in functie de imaginea si prezentarea produsului. In cazul de fata magazinul Parmigiani a reusit sa dea un look la fel de elegant si rafinat precum produsuele sale. Un boutique care iti da impresia de "magazinul tau personal de ceasuri in propriul tau living " prin prezenta canapelelor, masutei de cafea, a covorului, a veiozei si a peretilor placati cu lemn.
Ideea unui cash desk /work desk in mijlocul magazinului unde probabil clientii pot asista la diverse procese de asamblare sau reglaje la ceasuri ,intareste ideea ca ai de-a face cu profesionisti.
Produse elegant prezentate in casete de sticla amplasate de jur imprejurul magazinului.
photos from: http://www.nicholas-adams.co.uk/