“Lanvin Boutique” located in Ginza Central Street; one of the
busiest fashion districts in downtown Tokyo. Famous for their long
history in haute couturier, the history of Lanvin began when Jeanne
Lanvin, who used to make beautiful clothes for her daughter.
To express Lanvin’s values on their tradition and their spirit, we
thought that “French mansion”, would be an appropriate starting point
for our design. The excellent sewing technique of the brand is
translated into the building by embedding 3000 clear acrylic cylinders
into a steel plate to give the impression of Lanvin’s diamond encrusted
party dress.
The acrylic windows became small display windows and these windows
induce an active act that people stoop down and look into the shop.
These small windows transform the sunlight into the light particles, and
the pace studded innumerably light particles, it makes a special
atmosphere that creates a sublime feeling. The secret is, the world
first method of construction. Normally, there are many processes to make
a window such as sashes and sealants.
I felt that they would destroy the rich and delicate phenomena created
by the light around the windows. To be able to eliminate those
additional components, we looked into traditional methods of
shipbuilding, and developed a technique called “Hiyashi-bame”.
Constricted acrylic cylinders, which were frozen in advance, were
inserted into the holes at the steel wall which are sharpening by the
technology of the lathe. The cylinders then expand to fit in the holes
as they slowly adjust to the room temperature. By using the natural
forces of the materials, construction without sashes, glazing beads,
sealants or adhesives were realized. Finally, those windows allow
beautiful light reflect diffusely just as the kaleidoscope at noon, and
is studded with light like stars on the street at night.
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Lux, Design Lanvin, Japan Retail Design, Tokyo Shop Designers
