Every April, the windows of our stores become more than a
showcase for artful installations—they become a platform for our Earth
Day efforts, a means to raise awareness of causes near and dear to our
hearts. This year is no different, as we pay tribute to the monarch
butterfly, whose annual migration—one of nature’s greatest spectacles—is
at risk of disappearing due to vanishing habitats, extreme weather and
increased use of herbicides.
In honor of these small but mighty creatures, we’re transforming our
storefronts into fluttering exhibits, crafted of paper, fabric, wood,
screens and more. “Every window we work on is special, but our Earth Day
ones are even more so because they educate,” says our display director
Erika S. “The monarchs have such an inspiring story, and that we get to
help pass it on through beautiful displays, well that is truly
humbling.”
From basic materials to winged wonders, the creative metamorphosis is
happening now—stop by your local store over the next two weeks to see
the windows being made, but first, here’s a peek at a few
already-finished designs.
Got a photo of your local Anthropologie’s monarch windows? Share it with us on Instagram using the hashtags
Anthropologie, Earth Day, Windows Display 2014, Showcase, Monarch Butterfly, Butterfly Windows Display,
