Victoria 46... un “icon store” in lumea high-end fashion din
Romania si nu neaparat datorita brandurilor comercializate, ci mai
degraba pentru stilului elegant si rafinat abordat atat in vitrine cat
si in amenjarea magazinului.
In prezentul review am surprins magazinul intr-o perioada in care
tocmai se asteptau colectiile noi pentru a umple rafturile si
umerasele... dar acest lucru nu ne-a deranjat deloc din contra ne-a dat
senzatia ca marfa prezenta este mult mai bine pusa in valoare si
magazinul avea ceva din aerul unui muzeu modern.
In interior brandurile Christian Dior, Alexander McQueen, Lanvin, Saint
Laurent , Stella McCartney, Isabel Marant, 3.1 Phillip Lim, Jimmy Choo,
Sergio Rossi, Charlotte Olympia, Mary Katrantzou si Olympia Le-Tan se
rasfata intr-un spatiu generos cu doua etaje.
Zonele de interes din magazin au fost subtil evidentiate prin manechine
sau standere cu haine iar departementul de visual merchandising se ocupa
in permanenta de realizarea unor outfituri si combinatii atragatoare
atat pe manechine cat si pe mese.
Un mic aranjament monocromatic negru glossy cu insertii aurii se
evidentiatat la etajul superior al magazinului, iar produsele din acest
mic shop in shop poarta semnatura Agent Provocateur.
Un layout extrem de bine ales pentru acest magazin iar atmosfera
interioara cu siguranta este pe placul clientilor ce apreciaza luxul si
brandurile mai sus amintite.
Victoria 46 is one of the Romanian “Icon stores” for high end
fashion, and not only because of the brands found inside, but mostly
due to the exquisite interior concept and window display. Inside the
store brands like Christian Dior, Alexander McQueen, Lanvin, Saint
Laurent, Stella McCartney, Isabel Marant, 3.1 Phillip Lim, Jimmy Choo,
Sergio Rossi, Charlotte Olympia, Mary Katrantzou ,Olympia Le-Tan indulge
themselves in a generous two floor space.
The “hot spots” from the floor layout were highlighted using mannequins
or stainless steel cloths stand, washed by halogen spot lights from the
ceiling.
As you can see from the pictures, the visual merchandising department
permanently develops new outfits and appealing combinations for
mannequins and tables display, keeping the clients updated with the
latest trends.
The upper level of this exciting multi brand store, is hosting a shop in
shop “Agent Provocateur” which we find very appealing due to the glossy
black fixtures finishes.
Victoria 46, High End Fashion Store, Bucharest Victoria 46, Amenjare
V46, Design Interior V46, Christian Dior, Alexander Mcqueen, Lanvin,
Saint Laurent, Stella Mccartney, Isabel Marant, Jimmy Choo, Sergio
Rossi, Charlotte Olympia, Mary Katrantzou, Olympia Le-tan
