Callison has partnered with Watches of Switzerland to create a spectacular timepiece emporium, synonymous with the finest in luxury, customer experience and retail theatre. The three-story flagship, Landmark, is located on London’s famed Regent Street and offers the largest selection of watches in Europe including luxury brands such as Rolex, Patek Philippe and Jaeger-LeCoultre.
Callison’s New York and London offices collaborated closely with the Watches of Switzerland design team to create an environment that would appeal to a wide range of watch buyers from enthusiasts to connoisseurs and collectors.
Leading edge technology is integrated throughout the space to educate customers, and a large interactive digital surface called “The Time Wheel” lets customers explore the longevity and brand heritage of Watches of Switzerland.
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