“CHOCOLATES MAKE YOU HAPPY!!” is the keyword of this VANILLA BEANS project. Two years ago, we altered a meeting room in their head office the multipurpose room to a multipurpose room which can function as a kitchen, dining and meeting space for all staff members.
Since then, we have run simulations in order to realize a real shop. They finally won the grand prize in “RAKUTEN shop of the year 2012″ and activated the real shop plan (RAKUTEN is a popular e-commerce site in Japan). “VANILLA BEANS” shop is located in Bankokubashi in Yokohama where not so many people appear. We thought the point is how to provide a real entertainment which internet can never do. The café where guests can enjoy limited menu watching the Ferris wheel of Yokohama.
“VANILLA BEANS” shop was born with the ideas, “BUY & MAKE & EAT”. We think we successfully realized shop’s concept “CHOCOLATES MAKE YOU HAPPY!!”. Still a new culture seems to be born in Yokohama. (Katsuya Iwamoto)
Photo：SEIRYO STUDIO SEIRYO YAMADA
Vanilla Beans, Rakuten, Bankokubashi In Yokohama, Chocolatier, Chocolat Shop,
