miercuri, 12 noiembrie 2014

LUCKY BRAND STORE BEVERLY HILLS BY MNA


Beverly Hills
Made by:
MNA

Lucky Brand sells shoes? To break away from its identity as solely a denim retailer, the company called upon MNA to transform a former Hanspree television store into a showcase for its housewares, shoes and accessories.

Upon discovering the store’s expansive metal beam infrastructure, architects redesigned the ceiling into a mansard shape to accommodate duct work. During the process a hidden skylight was discovered and opened, which worked toward Jeff Rudy’s (principal, MNA, New York) vision. “Something you see in California is openness to the environment … it’s a relaxed luxury that appeals to Beverly Hills,” Rudy says.


Lucky Brand store Beverly Hills by MNA
The largest hurdle was reconfiguring the lime-washed brick exterior: “In the previous design, the doorway was located on the right-hand side, which is a lower elevation,” Rudy explains. “To move the entry to the center of the store, we had to do a lot of re-grading to the interior and the sidewalk.”
Lucky Brand store Beverly Hills by MNA
Lucky Brand store Beverly Hills by MNA
Lucky Brand store Beverly Hills by MNA
Lucky Brand store Beverly Hills by MNA
Lucky Brand store Beverly Hills by MNA
Lucky Brand store Beverly Hills by MNA
Lucky Brand store Beverly Hills by MNA
Housewares, Shoes, Lucky Brand, Usa Retail Design, Jeff Rudy Mna,