miercuri, 12 noiembrie 2014

LA HALLE FLAGSHIP STORE BY SUPERBRAND, PARIS – FRANCE


Paris
Made by:
SUPERBRAND

LA HALLE (Vivarte Group) recently opened its second Parisian flagshipstore dedicated to fashion; a two-level 2.300m2 area in the center of Paris. This new retail concept store located on the well-known Boulevard Haussmann was designed by SUPERBRAND. The atmosphere of the store highlights the new identity of LA HALLE: « it is French, it is Fun, it is Fashion ». On the ground floor level of the store, SUPERBRAND thought up a giant front window : trendy dummy models on catwalks and screen-walls present the latest key trends of LA HALLE.
LA HALLE flagship store by SUPERBRAND, Paris – France
The entire range of clothing (women, men, children) and accessories (shoes, bags…) can then be discovered on the lower ground floor level of the store. A special focus is dedicated to women lingerie. SUPERBRAND was granted the 2014 Enseigne d’Or award for its work on the design of this new LA HALLE concept store.

Photography: Benoît Tardif
Design by SUPERBRAND
LA HALLE flagship store by SUPERBRAND, Paris – France
LA HALLE flagship store by SUPERBRAND, Paris – France
LA HALLE flagship store by SUPERBRAND, Paris – France
LA HALLE flagship store by SUPERBRAND, Paris – France
LA HALLE flagship store by SUPERBRAND, Paris – France
LA HALLE flagship store by SUPERBRAND, Paris – France
LA HALLE flagship store by SUPERBRAND, Paris – France
LA HALLE flagship store by SUPERBRAND, Paris – France
LA HALLE flagship store by SUPERBRAND, Paris – France
La Halle, Flagship Store, Superbrand Store Design, Paris New Store, Boulevard Haussmann Boutiques, Parisian Flagshipstore