The Turia Märzen brown beer recovers the bottle design and lives the second golden age at the bars of the city which has seen it rise – almost eight decades -, popularized and almost disappear.
Casa Turia rise with the objective to generate a reference point to expose all of the values which have come since always from the Turia beer, as well as the brands´ track linked to the performance of their hometown, the culture and lifestyle of its residents. Casa Turia pretends to return to melt all of these ingredients and present Turia Märzen in its new design.
Located in the heart of Valencia (C/ Marqués de Dos Aguas, 4) the recent opened pop-up store Casa Turia, celebrates the launching of Turia Märzen and generates a surrounding experience for the visitor to the brands world. This installation plays as a reference point for both, brand followers and for those who want to rediscover a native brand, linked historically and emotionally to the city of Valencia.
Culdesac™ has build this space recovering the iconic design of a house, resulting in a compact and equitable to the essence of the Turia beer and the city of Valencia. Casa Turia discover us the intricacies of the production and ingredients of the beer, plays as a perfect setting for tastings and pairings and reviews the milestone of the brand through the history and experiences covering the years 50,60,70,80…until 2013.
Client: Cerveza Turia
DEPARTMENT: CuldeSac Interior
TYPOLOGY: Pop-up store
SECTOR: Food & Drinks
Casa Turia, Bottle Design, Valencia Casa Turia, Culdesac, Casa Turia Pop-up Store, Culdesac Interior,