Camper presents a new Together shop concept in Palma de Mallorca designed by Fernando Amat with the simplicity, pragmatism and efficiency that are his hallmarks. This is a very special event for us as Amat, as well as designing the Casa Camper hotels in Barcelona and Berlin, also created the first Camper shop where, in 1981, the revolutionary concept of self-service footwear was first used.
The shoes needed a place that allowed the customers to interact with them and that’s why the idea of self-service, which displayed the models in the interior with an exterior conceptual window display that attracted attention, was born. The complete opposite of traditional shoe shops. Furthermore, the new shop concept also became the communication medium for a new extensive graphic experience created through posters, bags and boxes. More than 30 years later, Fernando Amat has designed a new shop for the brand inspired by the same pragmatism and the sense of functionality as the first.
“The idea is to highlight the product through a system of modules dramatised by dioramas, where the shoes are the protagonists and the brand’s logo acts as the background. The mise-en-scène is naturally reconfigured each season with the arrival of new collections and the accompanying visuals. The dark ceiling helps to focus the view of the product on display and the customer can comfortably walk through the shop, like a museum, between the modules and the set of mirrors that broadens the perception of the space.” – Fernando Amat
Architects: Fernando Amat
Photographs: Sanchez y Montoro
Camper Store, Camper By Fernando Amat, Revolutionary Store Concept, Shoe Shops, New Shop Concept
