The legend about Don Luciano and Tony Barbierato , father and son , from a Venetian family business dedicated to the barbershop. Tony in his childhood he worked with his father shining shoes to customers and Luciano used his agility with the knife.
Tired of hostile life of his native city and learn with high hopes of a trip to the American continent where the first sail boat " Messico " in migrating to Mexico in 1933. Once arriving in the city , Luciano takes his profession as a barber and started working in the capital. Tony known for his passion for drawing travels to the United States of America and runs into the art of tattoo . becoming a professional tattoo artist . Years later Tony returned to Mexico to meet his father Luciano , realizing that together craft professions have opened a business of high hair and tattoos called " Barbierattoo " .
Client: Barbierattoo
Agency: The Creative Co
Branding, Style, Post production: Memela
Concept & Art direction: Memela, Nick Cabrera
Photography by David Sayeg
Photography by Wen Ramos
Barbershop, Babrberstore, Barber Branding, Barbierattoo, Don Luciano,
Tony Barbierato, Memela, Nick Cabrera, The Creative Co,