Due to the olympic games MINI opened a temporary brand store in London Westfield Stratford. It is focused on an immersive brand experience and giving shoppers the opportunity to browse the latest MINI models in a retail setting which is completely removed from the established car showroom environment.
red dot award communication design: winner 2012, Category: Event Design
Nominated for the World Retail Award 2012, Category: Store Design of the Year
Nominated for the New Store Europe Retail Week Interiors Awards 2012
Category: Best Small Store & Best POP/VM Solution of the Year
Design: Studio 38 in cooperation with Mark Bendow Interior Environments, Farmer Int.