In the heart of the Milano shopping area, at 58 in Corso Buenos Aires, was opened a few months ago the new Deborah Milano Store signed by Hangar Design Group, which was followed by the openings of Pavia and Verona, which enact the entry of Deborah Milano in the specialized retail.
Arranged on one level on 40 square meters, the flagship well illustrates the concept created by Hangar Design Group, focused on maximum emphasis for product, which becomes the only protagonist of the entire space.
Rigorous and extreme formal clarity, the concept shows the perfect combination of being innovative and up to date of Deborah. These stores offer the full range of products, inclusive not only of the different collections of make-up but also the body and the men references. Conceived both a place of sale and a reference point where the consumer can find personalized advices, the store is a showcase designed to communicate the company’s vocation for innovation.
The concept of the flagship store emphasizes the aesthetic dimension of the color and the packaging, spreading to most of the space devoted to the products displayed in series arranged in a visual rhythm of pictorial inspiration.