joi, 17 ianuarie 2013
ZOO SHOES CONCEPT STORE DESIGN IN CHILE
The work of branding was developed according to a methodology based on the ‘street recollection’ concept, which collects the insights of the target market from contextual observation. This method rescued the essential characteristics of a target group that did not respond to traditional stratifications. Finally, the definitions of the ‘strategic platform of the brand’ allow a tangible ‘value proposition’ in all instances of contact with the brand: stores, website, communication, events and products.